Only 60% of Irish Mums Believe Breakfast is King

60% of Irish Mums Believe Breakfast is the Most Important Meal of the Day

Only 60% of Irish Mums Believe Breakfast is King

I love the idea of following the old adage of ‘Breakfast like a King, Lunch like a Prince, Dine like a Pauper‘ however I rarely stick to it and from reading the statistics from the latest research commissioned by belVita Breakfast Biscuits and Eumom, I’m not alone! … My excuse is my busy morning commute to work and although I have early rises I often leave myself with no alternative but to grab something on the go. This mommy-to-be does intend to change her ways though (with lots of help from Daddy-to-be), especially as I’ll have a little person to keep my strength up for … and I intend on being the 72% of mums who actually enjoy a tasty breakfast every day!

And so here it goes …

Breakfast Eating Habits Revealed – Latest Research from belVita Breakfast Biscuits and Eumom

The latest research* commissioned by belVita Breakfast Biscuits and Eumom has revealed that 60% of mums nationwide list breakfast as the most important meal of the day with three-quarters (72%) of those surveyed enjoying a tasty breakfast every day.

Actually finding the time to sit down and eat breakfast proves tricky for Irish mums, however, with 80% eating their first meal of the day in just 10 minutes or less and 26% wolfing down their breakfast in under five minutes, as hectic mornings tend to take over.  Finding the time to eat breakfast with their families every day is a challenge for 30% of Irish mums, with one in five (21%) managing to enjoy a leisurely breakfast with their clan on weekends only.

According to the belVita research which surveyed almost 4,000 women across Ireland, many mums are looking for new breakfast ideas with 49% in search of alternative breakfast options to try. One in three respondents (32%) would opt for Breakfast Biscuits as part of a convenient breakfast on the go or enjoyed at their desk in work (15%).

Cereal (63%) and toast (50%) come out top of the menu when it comes to an everyday breakfast, with fruit (23%) and eggs (18%) also proving popular choices.

Nutrition Communications Manager at Mondelez, Belinda Quick said: “belVita Breakfast Biscuits are the only breakfast biscuits proven to slowly release carbohydrates over 4 hours, when eaten as part of a balanced breakfast**. Rich in cereals, a source of fibre and made with at least five whole grains, belVita offers a good option to fit within breakfast whether at home with the family or on the go. belVita. Energy for the whole morning***.”

* The belVita Breakfast Biscuits survey was carried out among 3,795 women via Eumom aged between 25-44 years living in the Republic of Ireland during December 2014 and January 2015.

** Example of a balanced breakfast e.g. pack of belVita breakfast biscuits, a portion of fruit, a serving of dairy and a tea or coffee.

*** belVita Breakfast Biscuits have a high content of slowly digestible starch (SDS), which is a slow release carbohydrate. Consumption of foods high in slowly digestible starch raises blood glucose concentration less after a meal compared to foods low in slowly digestible starch.

Only 60% of Irish Mums Believe Breakfast is King

Along with sending me the stats above, the lovely folk behind belVita and Eumom sent me out some samples of their breakfast biscuits which up until I had received the samples had never tried them … I know, I might be the only woman in Ireland!

From reading The Life of Stuff you should know by now that I only write or support stuff I like and these bikkies I did like … and so too did my hubby. We tried the belVita Breakfast Yogurt Crunch and Duo Crunch – Strawberry & Live Yogurt Duo Crunch, belVita Breakfast Biscuits – Milk & Cereals and the belVita Breakfast Crunchy– Hazelnuts … nom nom

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Edwina O'Connor
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