Boost your Craft Business in 2024 by Attending Conventions

Boost your Craft Business in 2024 by Attending Conventions and Fairs

By attending conventions and fairs you have the potential to uncover invaluable opportunities and stay ahead in the industry. Don’t miss the chance to connect, learn, and thrive.

If you’re a hobby crafter turned business owner, 2024 could be the year your little company welcomes bigger opportunities with more personal success. How? By signing up to as many conventions and fairs as you can! Of course, it’s best to make sure the theme of the event is relevant to the products you sell, but you’ll still be able to find at least 10 potential stall pitches. And you really should invest some time and effort into securing them – here are just a few reasons why.

How You Can Boost your Craft Business by Attending Conventions and Fairs #1

You Can Gain Both New and Repeat Custom

Craft conventions and Renaissance Fairs tend to draw in a committed crowd. If you attend a couple this year, you’re going to meet a few familiar faces along the way. For this reason alone you should double down on your attendance. If someone visits your stall once and then they turn up again, they’re going to come back for more! Combine this with all the new custom you’re receiving and you’ve got a very profitable recipe for success. And all you needed to do was be there!

Photo by Anya Chernik

How You Can Boost your Craft Business by Attending Conventions and Fairs #2

You Can Meet Other Craft Business Owners

It’s nice to be surrounded by people with the same skills, who are working in the same target market, and want to draw in a similar crowd. Sure, you’re in competition with each other, but you don’t have to focus on this when you’re working side by side and face to face. In fact, you can support each other, and reach out to connect over what you make and sell. It’s nice to be understood in such a niche side of the business world, and you could even make a lifelong friend in the process.

How You Can Boost your Craft Business by Attending Conventions and Fairs #3

You Can Design the Display Yourself

Having your own stall at a craft fair affords you some major creative control. You can go wild with the stall design, including sign, lighting, and backdrop. After all, this is where you can show people who you are and let your brand stand out on its own accord. Stay on brand but think outside the box – a good stall design naturally draws the eye without being obnoxious, and that leaves a lot of wiggle room for someone with a business like yours!

Photo by Robin Edqvist

How You Can Boost your Craft Business by Attending Conventions and Fairs #4

You’ll Have Plenty of Protection

Craft fairs and conventions aren’t accident free places. Anything could happen if people aren’t careful. You could sell products or kits that could lead to someone injuring themself, or your stall display could come apart – or if it’s been raining and your stall placement is in the middle of a field, people could slip! But with public liability insurance for events on your side (and you can even secure a policy that’s specifically for craft stall holders too), if anything goes wrong, it won’t have a knock on effect that’ll hurt your business.

If you run a craft business, find out what conventions and fairs are going on around your area. Then sign up as early as you can!

Check out our guides to the biggest and best festivals in Ireland for inspiration:

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