Heineken – Sound Atlas – Your Passport to Global Music Experiences
Heineken have launched a new music platform and all hands are on the decks this weekend at the Longitude Festival in Dublin’s Marlay Park. Attendees can expect to feel the Berlin music scene vibes and get a little closer to understanding what the exciting city has to offer.
The whole idea behind Sound Atlas is to bring to YOU a taster of the most exciting music and culture scenes from around the world. Music and culture scene insights from cities like Chicago, Paris, Tokyo, Tel Aviv, Stockholm, Detroit and of course the aforementioned Berlin, Germany’s largest city.
To help with our understanding Heineken have created a Music and Culture documentary series aptly called ‘Sound Atlas The Documentary Series’. The first episode on Berlin features Irish export, Mano Le Tough, Berlin nightlife legend, Conny Opper, as well as a host of cultural heads in the know, primarily DJ’s, Promoters and Artists – but don’t take my word for it … have a look for yourself …
The film also has an interactive version which allows you to skip through or back to your interests – Berlin by Day or Berlin by Night, Promoter or DJ, Design or Street Art, but don’t take my word for it, have a look for yourself here soundatlas-ie.heineken.com
With tickets won by lucky tweeters everyday for the fab festival Longitude for the past week through the simple sharing of a tweet from the Heineken Sound Atlas website –
Ich bin ein Berliner! Give me tickets to Longitude @Heineken_IE #SoundAtlas’
… it’ll be worth your while to join in the conversation by following @Heineken_IE and searching #SoundAtlas for exclusive behind the scenes content, live festival updates and prize giveaways as the next stop is Brooklyn, New York !!! and Heineken are also in partnership with Electric Picnic!!!
In the meantime for those of you heading along to Longitude for the next couple of days – get yourself over to the Heineken Sound Atlas experience, win yourself some prizes and get yourself some free giveaways. For those wishing to party at the right places in Berlin – check out the places recommended in the Berlin Guide – from Clubs to Record Shops, from places to stay to places to eat soundatlas-ie.heineken.com
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