How to Fix an Invisible Blog or Website
You can still see poor results for all your efforts in building a website. There are many things that negatively impact a blog or eCommerce platform, but most can be rectified. To fix an invisible blog, you can try methods such as indexing with Google and checking for technical issues.
Fix an Invisible Blog or Website in 5 Ways
Make Your Site AI-Friendly
Some sites rely heavily on JavaScript, but as useful as JS is, it can negatively impact a blog or eCommerce site. For example, too much JS can slow down a website or page, resulting in a lower page ranking. However, it can also make it harder for AI web crawlers to index a site. Fortunately, there are rendering tools for JavaScript websites that convert the JS code into HTML. This makes it much easier for any web crawler to gather data from the site for indexing.
Have Google Index the Blog
Further to indexing, this is one of the most important things for a blog or website. Indexing means that Google has officially cataloged your pages, so it has a better understanding of what your website is all about. However, it doesn’t always send web crawlers to do this automatically. To get around this, you must initiate an indexing through Google Search Console. This is recommended for every new page or post or if you change something within your website.
Fix an Invisible Blog with SEO
Appealing to Google is necessary, as 93% of web traffic (2024) comes from Google Search. You can use methods such as search engine optimization to do this. SEO includes methods such as keywords within content, descriptive URLs and local details. A reliable SEO strategy will help increase brand visibility, climb page rankings and increase website traffic. However, it gets more complicated the more content you have, so, it is recommended you outsource complex SEO.
Check for Technical Issues
There are many technical issues that can plague a website. If they are not taken care of, they can ruin your SEO efforts and cause a drop in ranking, if any placement at all! Some of the worst offenders that keep your site invisible are poor page loading times, badly optimized content and extraneous code. To remedy these, you can compress media such as images, use better descriptions for SEO, and minify code such as JavaScript and CSS to improve speed.
Build Some Backlinks
Backlinks are often overlooked and misunderstood. With a powerful backlink strategy, you can rocket boost your SEO and traffic. When a website links to your content, Google sees that as a little stamp of approval around a specific topic. This helps increase your domain authority around a niche, and Google loves this. You can build backlinks in various ways, such as social media placement, keeping content relevant, and creating guest content for other websites.
Making your site AI-friendly with JavaScript to HTML conversion is an ideal method that will help fix an invisible blog and boost its ranking. SEO is a powerful method of ensuring your blog gets noticed, and building backlinks will help build a reliable online user and Google reputation.
Photos by Neon Wang
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