How to Make Your Hospitality Business Feel Local
It’s hard to deny that businesses are a deep reflection of the communities surrounding them, but nowhere is this most apparent than in the hospitality sector.
Any excellent commercial tiling company will be able to tell you how important it is for hosting businesses to reflect the aesthetic of their surroundings, even if themed in given ways. That’s because it’s important to offer a sense of comfort, of refuge, and of welcome, and this can absolutely be enhanced by a familiar aesthetic design.
But of course, ensuring your hospitality business reflects its local area doesn’t have to mean being literal about it. If you run a small hotel in Manchester, you may not wish to have images of football culture everywhere, despite that being a vibrant element of the city.
With that in mind, here are ‘3 Powerful Tips to Make Your Hospitality Business Feel Local’:
3 Powerful Tips to Make Your Hospitality Business Feel Local
How to Make Your Hospitality Business Feel Local #1
Get A Feel For What Locals Actually Love
A good starting point is just soaking in the atmosphere and understanding some of the history that has influenced it. If you walk the streets, visit the cafes, and check out what the old pubs look like, you’ll begin to notice the colours, the textures, and the types of architecture and materials that are most common.
For example, maybe there’s lots of stonework, or some historical areas have warm woods and rich colours, or it’s seaside whites and light blues to celebrate the coastal and nautical theme. But of course, if you want to go one better, talk to the people who actually live there, because the locals usually have a clear sense of what feels authentic.
How to Make Your Hospitality Business Feel Local #2
Blend Comfort With Character
You still want your place to be welcoming and that’s usually a more worthwhile approach than perfect accuracy. That said, it doesn’t mean stripping everything back and playing it safe if you think there’s room for creative design. So, for example, thick soft carpets in patterns that reflect nearby architecture, or simple furniture sourced from local suppliers, can be well-chosen.
Of course, you’re not not trying to recreate someone’s living room exactly, but the more your guests feel like they’re stepping into something familiar, polished, and true to the local area, the better.
How to Make Your Hospitality Business Feel Local #3
Let The Story Tell Itself
If you’ve lived or worked in the area for a while, chances are you’ve picked up little bits of history, stories, or details that outsiders wouldn’t know, and you get to share that with others now, as such stories make great additions to your space. That might come through in small framed prints, notes on a menu, or a nice story behind the name of a room or a dish.
These things don’t need to be front and centre, but they can be subtle hints that comprise the wider design and add a little texture. Believe it or not, people will notice more than you had expected them to..
With this advice, you’ll be much more likely to ensure your hospitality business reflects its local area in the best way possible.
Bath, England photos by Rachel Claire
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